Having a quality email list is the prime focus of concerned businesses nowadays as it helps in increasing digital marketing efforts effectively. With a quality email database, you need not worry about the changing algorithms, terms of services or fickle user bases.
Unlike any other mode of communication and marketing strategy, emails are evergreen and would be quoted as a credible personal identifier for years to come. Email addresses can now be used to target customers beyond their inbox and hence the importance is high as ever.
In this post, we have identified a few ways in which email addresses can be used to advertise your business in every possible way. We are sure that after reading these incredible ideas, you will be tempted to work on an effective email list as soon as possible.
Facebook Custom Audience
Facebook is one the biggest platform to find your target audience. With Facebook, digital marketers can not only target their audience based on their demographics and interests but also use email addresses. Using the Facebook Custom Audiences tool, a user can upload their list of contact which is then matched with the email addresses of the users on the platform and your ad is presented to the users that belong to your email list.
Instagram Video and Image Ads
Because Instagram and Facebook belong to the same mother company, they share a common advertising platform. This implies that you can use the Facebook Custom Audience feature to target the audience on Instagram as well. Instagram is flourishing with a rising user database and presents as a perfect opportunity to connect with the customer on your target email database.
Twitter Tailored Audiences
Just like Facebook Custom Audiences, Twitter Tailored Audiences feature allows marketers to exhaust their email list in presenting custom ads to targeted customers. You just need to upload your email list and the system will find the matching email addresses on the platform. You can also target users that are similar to those in your email list and expand your search and criteria.
YouTube TrueView Ads
The same rule applies to YouTube as well, the largest video platform in the world where millions of users are available for your content marketing. For businesses that rely on video content marketing practices, this is the best way to use the email list and target each one of the users in it with ads customized for their interests.
You can set your TRueView Ads at the beginning as well as in the middle of the regular YouTube videos. Every time one of your targeted users watches the ad for more than 5 seconds, you will be charged a decent price.
All these possible ways of custom target marketing are possible only when you have an authentic email list. Once you have formed an email database with credible users that are a part of your target user base, you can use any of the abovementioned options to enhance your digital marketing efforts.
However, before you start, you will need to procure an authentic email list as per your business needs and this is where Email Data Pro plays a significant role. The platform sells authentic email lists for businesses at a very affordable price and enable them strengthen their digital marketing efforts. Feel free to explore their website and get in touch for email database.
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