When you are looking for investment for your business, you can find yourself in a Catch-22 situation –you need to invest in getting customers. You need customers to generate revenue. Business wisdom will tell you that acquiring customers first would be the correct approach. Instead of running after funds and then trying to acquire customers. Based on the capital, you must start working for acquiring a few customers, especially if you are a first-time entrepreneur. Once your business gains some traction, it will be easy to attract investments. An ongoing business bears ample proof about its reliability. That investors look for and nothing proves better than having customers who pay for your business.
