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What is SEO in digital marketing? It’s the strategic process of optimizing your website to rank higher on search engines like Google. SEO (Search Engine Optimization) enhances your online visibility, drives organic traffic, and builds long-term brand credibility. From using the right keywords to improving website speed, SEO combines technical elements with content strategy to help your business get found by the right audience. In the digital world, where competition is fierce, SEO is your brand’s silent engine—working 24/7 to boost reach, engagement, and conversions. Without SEO, even the best websites risk staying invisible online.
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